It started with an idea:
A relaunch of Raiffeisen Reisen's travel magazine in a newspaper format, with an iPad version as an extension to the print version.
The response from the client was clearly positive; Yes, let’s do it!
First out, the printed magazine featuring the five destinations...
... and the accompanying iPad magazine allowing the reader to enjoy interactive maps, extensive photo galleries, and being only a tap away from booking the next holiday.
 
And finally, to give the product good tailwind, we invited all Raiffeisen Reisen offices, partners, and friends for an extravagant launch party in real travel spirit...
'Save the date' poster ideas
The invitation
 
The launch party in Waidhofen an der Ybbs
Thematically dressed for presenting the iPad magazine
A project realized by:
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