Raiffeisen Aktiv

Raiffeisen in Austria is much more than just a bank. One example is the cooperative travel agencies across the country, which organizes and sells holiday-packages all over the world. Raiffeisen Reisen approached our partner ZWISCHEN DEN HIRSCHEN http://zwischendenhirschen.at for a complete redesign of their travel program for 2014. Through discussions it became clear that we wanted to make the project real. Our idea: A converged consistent magazine – as a classic newspaper supplemented and extended by an iPad magazine. To promote the program as well as the new catalog, we organized with our event partners CONSEQUENCES http://www.consequences.at the launch event for the 2014 program in Waidhofen / Ybbs. While the newspaper is only available in cooperative travel agencies, the app can be downloaded in ITUNES STORE https://itunes.apple.com/no/app/aktiv-2014/id709594058?mt=8 for free.

It started with an idea:
A relaunch of Raiffeisen Reisen's travel magazine in a newspaper format, with an iPad version as an extension to the print version.
The response from the client was clearly positive; Yes, let’s do it!
First out, the printed magazine featuring the five destinations...
... and the accompanying iPad magazine allowing the reader to enjoy interactive maps, extensive photo galleries, and being only a tap away from booking the next holiday.
And finally, to give the product good tailwind, we invited all Raiffeisen Reisen offices, partners, and friends for an extravagant launch party in real travel spirit...
'Save the date' poster ideas
The invitation
The launch party in Waidhofen an der Ybbs
Thematically dressed for presenting the iPad magazine
A project realized by:
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