From down below to the top. From the valley to the mountain. The roads wind their way in the direction of relaxation. At 1,147 meters, Die Halde is closer to the sky
– high above everyday life.
Past rural houses, pastures and mighty forests. One more turn and the panoramic view unveils itself. Get out. Breathe in.
The air is finely seasoned. The landscape so close that you can touch it. Whatever the wind, the fog, the sun and the snow make of the day – our mountain world promises you indulgence: 1,147 meters of great indulgence.
Inside, the people of Die Halde take care of you and let you feel the greatest luxury of this place: feel secure and yet free.
Die Halde – a spa and gourmet hotel located at 1,147 m a.s.l. in the Black Forest, Germany – asked us to give their website, as well as their identity and marketing materials an extensive facelift.
This resulted in a project we are particularly proud about, not only because we got to work with the talented people at Die Halde, but also the way we managed to make their regular guests still feel at home, even after so much was changed.
The starting point was a rather complicated mix-and-match logo that contained several different elements – the trees, the hotel stars, the signature and a claim.
We reduced the logo down to the signature and added a new claim that gives a precise statement on what you can expect by visiting Die Halde.
As a supplement to the logo, we kept the weathered tree icon as a design element. We also created a pattern based on the topographic lines in the area around the hotel. The lines emphasise the hilly area in a subtle way and can be used as a background element on a number of products.
For halde.com we set up a custom tailored CMS solution based on the open source system Neos. By preparing ready-made building blocks, the people at Die Halde can easily update their website themselves.
Teaser video for the relaunch of the website: